For David Dorfmüller, we created a digital presence that combines more than 140 years of experience with modern brand communication and makes the quality of the company tangible in every interaction.
Precision for generations.
Bringing out the core.
The visual identity follows a simple principle: reduce complexity, make expertise visible. The design idea was to distill David Dorfmüller's expertise down to its shared core and make it tangible visually.
"Clear strategy, optimized user journey, and consistent checkout flow – the results show the difference a well-thought-out digital presence can make for business success."
Alex Arabadjiev
Technology Direction
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Brand and sales united.
For David Dorfmüller, our goal was to connect the company brand and sales into one seamless user experience. The new presence conveys expertise, makes product search easier and strengthens the brand at the same time. The clear improvements in conversion and user interaction show that strategic planning and clear design deliver measurable results.
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"Technology is rarely the starting point. By analyzing the existing system landscape and processes, we could assess potential and development options transparently and build a sustainable architecture strategy from there."
"The biggest challenge was balancing the company presentation and the webshop. Our design joins both worlds into one seamless user experience that builds trust and makes the way to the right product easier."