Keine Theorie, nur Praxis. Hier teilen wir unsere Erfahrungen aus über 100 erfolgreichen digitalen Projekten. Holt euch direktes Wissen zu UX-Design, Technologie und Skalierung.
Insights & Strategies for Your Digital Growth
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You had me at „Hello!“
Expert Insight–Brand Identity–August 13, 2024
How to address your target groups authentically and how to find out which words strike a chord with your customers.
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Into the usability rabbit hole
Expert Insight–UX & Service Design–August 13, 2024
Digital success requires user-friendliness. This can be successfully optimized with user tests involving five people.
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No reason to ERPanic!
Expert Insight–E-Commerce–August 13, 2024
For e-commerce solution architect David Lange, finding the right ERP system requires an open mind
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History of Mobile UX Design
Expert Insight–UX & Service Design–August 13, 2024
We look back on developments from 20 years of mobile UX design and venture a glimpse into the major future topics of mobile user experience.
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Care for the nurse!
Expert Insight–Brand Identity–June 26, 2024
Understanding personnel marketing as an employee journey: a race to sign a contract, or rather a long-term perspective for the future?
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Strong brand, strong heart
Expert Insight–Brand Identity–March 13, 2024
Differences in the responsibilities of branding and marketing
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Diagnosis: My website hurts
Expert Insight–UX & Service Design–December 13, 2023
Weak areas occasionally require interventions that go beneath the surface. For risks and side effects, consult your UX expert.
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B2B Limbic Map
Quick read–Brand Identity–August 24, 2023
Insights into the neuropsychology of building emotionally charged B2B brands
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Customer Journey
Expert Insight–E-Commerce–August 23, 2023
Potential and limits of focussing on the ‘last click’
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The magic of listening
Expert Insight–UX & Service Design–July 5, 2023
A customer journey map makes customer needs and the emotional journey to the offer visible and tangible. Let the journey begin!
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Personas
Expert Insight–UX & Service Design–January 4, 2023
A look through the lens of the target group
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Of Christmas greetings and long spoons
Quick read––December 23, 2022
How the customers, partners, and friends of the ONEDOT crew received a wooden spoon at the end of 2022 – and why this is a cause for celebration.
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- Brand vs. Performance
- Shopware 6 Plentymarkets Connector
- Life Centered Design
- Qualitative target group interviews
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