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Insights & Strategies for Your Digital Growth
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Agentic Commerce: What your online shop needs for AI agents to shop with you
Fachbeitrag–E-CommerceApril 1, 2026
Agentic Commerce is changing e-commerce. Your practical guide for Shopware, Shopify, Headless, and the question: Is your shop already agent-ready?
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ERP integration in Shopware 6
Expert Insight–E-CommerceAugust 18, 2024
Architecture, options, and what really works in practice.
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Addressing target groups: The right words
Expert Insight–Brand IdentityAugust 13, 2024
How to address your target groups authentically and how to find out which words strike a chord with your customers.
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Into the usability rabbit hole
Expert Insight–UX & Service DesignAugust 13, 2024
Digital success requires user-friendliness. This can be successfully optimized with user tests involving five people.
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No reason to ERPanic!
Expert Insight–E-CommerceAugust 13, 2024
For e-commerce solution architect David Lange, finding the right ERP system requires an open mind
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History of Mobile UX Design
Expert Insight–UX & Service DesignAugust 13, 2024
We look back on developments from 20 years of mobile UX design and venture a glimpse into the major future topics of mobile user experience.
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Care for the nurse!
Expert Insight–Brand IdentityJune 26, 2024
Understanding personnel marketing as an employee journey: a race to sign a contract, or rather a long-term perspective for the future?
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Strong brand, strong heart
Expert Insight–Brand IdentityMarch 13, 2024
Differences in the responsibilities of branding and marketing
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Diagnosis: My website hurts
Expert Insight–UX & Service DesignDecember 13, 2023
Weak areas occasionally require interventions that go beneath the surface. For risks and side effects, consult your UX expert.
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B2B Limbic Map
Quick read–Brand IdentityAugust 24, 2023
Insights into the neuropsychology of building emotionally charged B2B brands
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Customer Journey
Expert Insight–E-CommerceAugust 23, 2023
Potential and limits of focussing on the ‘last click’
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The magic of listening
Expert Insight–UX & Service DesignJuly 5, 2023
A customer journey map makes customer needs and the emotional journey to the offer visible and tangible. Let the journey begin!
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- Brand vs. Performance
- Shopware 6 Plentymarkets Connector
- Life Centered Design
- Qualitative target group interviews
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