you had me at hello Titelbild Square

You had me at „Hello!“

Expert InsightBrand Identity

How to address your target groups authentically and how to find out which words strike a chord with your customers.

So läuft der Usability Hase Titelbild Square

Into the usability rabbit hole

Expert InsightUX & Service Design

Digital success requires user-friendliness. This can be successfully optimized with user tests involving five people.

ERP Titelgrafik

No reason to ERPanic!

Expert InsightE-Commerce

For e-commerce solution architect David Lange, finding the right ERP system requires an open mind

History of Mobile UX Design

History of Mobile UX Design

Expert InsightUX & Service Design

We look back on developments from 20 years of mobile UX design and venture a glimpse into the major future topics of mobile user experience.

Care for the nurse Titelbild square

Care for the nurse!

Expert InsightBrand Identity

Understanding personnel marketing as an employee journey: a race to sign a contract, or rather a long-term perspective for the future?

Starke Marke Starkes Herz Titelbild

Strong brand, strong heart

Expert InsightBrand Identity

Differences in the responsibilities of branding and marketing

Diagnose meine Webseite tut weh Titelbild

Diagnosis: My website hurts

Expert InsightUX & Service Design

Weak areas occasionally require interventions that go beneath the surface. For risks and side effects, consult your UX expert.

B2B Limbic Map Titelbild

B2B Limbic Map

Quick readBrand Identity

Insights into the neuropsychology of building emotionally charged B2B brands

Customer Journey Titelbild

Customer Journey

Expert InsightE-Commerce

Potential and limits of focussing on the ‘last click’

Die Magie des Zuhörens Titelbild

The magic of listening

Expert InsightUX & Service Design

A customer journey map makes customer needs and the emotional journey to the offer visible and tangible. Let the journey begin!

Personas Titelbild

Personas

Expert InsightUX & Service Design

A look through the lens of the target group

Weihnachtsgruss Grafik Square

Of Christmas greetings and long spoons

Quick read

How the customers, partners, and friends of the ONEDOT crew received a wooden spoon at the end of 2022 – and why this is a cause for celebration.

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