Moving material

When construction machinery requirements exceed standard equipment, DMS upgrades with innovative solutions. The new website impressively illustrates why the company has established itself as a quality and innovation leader in the industry.

Our scope for DMS Technologie GmbH: brand strategy, website architecture, UI design, content creation, development and 3D rendering. From the positioning workshop with target group interviews and factory visits to the product finder and 360° views, the building blocks interlock.

Bild eines arbeitenden Mannes bei DMS und ein Screenshot der mobilen Vorschau der Produktkategorien

Communication from a single source

A comprehensive digital relaunch focussing on product innovation was necessary to transform the company from an insider tip into a renowned brand. A positioning workshop, target group interviews and factory tours provided important insights into technology and target group needs.

Quality has a framework

Whether rotator spoon or root splitter: New ideas often require clear explanations and visual support. This is precisely where our UX concept and content strategy come in to fulfil the information needs of the target groups.

Sophisticated planning, precise implementation

The technical implementation at DMS stands for the highest quality: sophisticated design, customised sliders, 360° views, a precise product finder, an incomparable menu structure and intuitive modules.

Screenshot eines 3D Renderings auf der DMS Seite mit Beschreibungen

People and technology in balance

High-quality renderings and precise exploded-view graphics place the technology in the foreground, while employee-centred photographs create emotional depth. Together they paint a convincing picture of quality and authenticity.

Services for DMS