When construction machinery requirements exceed standard equipment, DMS upgrades with innovative solutions. The new website impressively illustrates why the company has established itself as a quality and innovation leader in the industry.
Moving material
Communication from a single source
A comprehensive digital relaunch focussing on product innovation was necessary to transform the company from an insider tip into a renowned brand. A positioning workshop, target group interviews and factory tours provided important insights into technology and target group needs.
Quality has a framework
Whether rotator spoon or root splitter: New ideas often require clear explanations and visual support. This is precisely where our UX concept and content strategy come in to fulfil the information needs of the target groups.
Sophisticated planning, precise implementation
The technical implementation at DMS stands for the highest quality: sophisticated design, customised sliders, 360° views, a precise product finder, an incomparable menu structure and intuitive modules.
People and technology in balance
High-quality renderings and precise exploded-view graphics place the technology in the foreground, while employee-centred photographs create emotional depth. Together they paint a convincing picture of quality and authenticity.