Planning proactively, demonstrating team spirit, celebrating topping-out ceremonies - construction stories are characterised by people and visions. Michel Bau presents its full potential with its new brand communication.
With heart and machines
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Marvel from behind the site fence
Large construction sites fascinate everyone - with modern technology, great visions and people who tackle things with courage. We have developed a new brand and design concept for Michel Bau that captures this enthusiasm and communicates the construction specialist's strengths in every detail.
Built on a solid foundation
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Brick by brick brand building
In true construction style, the new brand communication also follows a well thought-out plan. By consistently implementing the corporate design, the character of the company can be felt and experienced in every measure. This allows a new action plan to be developed year after year, which is anchored in the brand strategy goals and leaves room for exciting projects and authentic stories. The initial relaunch of the company magazine has long since grown into a partnership that sets new standards.
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The true heroes of construction. Of people and machines.
The Michel magazine is a highlight every year, telling the projects and their stories in a gripping way. At ONEDOT, we are responsible for the editorial work: we set priorities, develop the central theme of each issue, write texts, design stories visually and take on the entire project management. A challenge that we tackle with enthusiasm.
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Dig, build, tell the tale
The new website is characterised by clear technical differentiation and puts the Michel Bau team centre stage. References to the highly complex engineering projects are placed both centrally and in context, creating trust in the people and performance of the company.
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Employer branding made of steel
Recruiting skilled workers and trainees for a team that tears down walls and builds bridges - a challenge for Michel Bau too. Our employer branding concept emphasises the company's range of services and positions Michel Bau as a future-oriented employer. The image video proudly emphasises how fulfilling it is to be part of the team.
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The collaboration with Michel Bau works so well because their quality standards are inherently above average. The new brand image sets standards for the medium-sized company that are normally reserved for industry leaders.
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We have been working with ONEDOT for several years now and are delighted with the development of our communication. Our new brand identity authentically reflects who we really are: Ready to tackle and achieve great things. We were also able to welcome new employees on board.