While Servomold has long since left its competitors behind when it comes to the quality of its services and products, its brand communication is trailing behind. In us, the company found a partner who could make its brand fit for the future.
The Hidden Champion
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Recognising and showing where the strengths lie
From the outset, our aim was to create a high-quality brand that reflects the quality of the products, which is recognised throughout the industry. At the same time, our task was to translate the brand essence into a meaningful, contemporary and differentiating brand communication that emphasises Servomold's strong internal service orientation in addition to technical product advantages.
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Optimized controls for 3D objects
The biggest challenge was making sure the 3D models handle smoothly. So users don't get 'stuck' in the model while scrolling and lose control of the rest of the page, we replaced mouse-wheel zoom with a precise slider. This separation guarantees undisturbed navigation across the whole website.
Zoom without blocking the scroll
The biggest challenge was making sure the 3D models handle smoothly. So the model's zoom function doesn't block the page's normal scrolling, we replaced mouse-wheel zoom with a precise slider. This separation guarantees undisturbed navigation across the whole website.
The collaboration was on equal footing, exactly as it should be. Our ideas were picked up, developed further and enriched with plenty of experience. The team was top-notch, professionally and personally, so the fun never got short-changed. A rather design-driven website became a presence that feels clear, informative and high quality at the same time, and it makes our values like precision, enthusiasm for technology and partnership tangible. With the new system, we are much more flexible in marketing. We can implement content faster and strengthen our position as a quality and innovation leader. In short: precise. professional. on equal footing. with a passion for the work.
Daniel Blömers
Online Marketing Manager
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The quintessence of a brand
The aim of the corporate design was to create a visual language that conveys the core values of Servomold to the outside world and reflects even the small special features that are hidden behind the technology, people and innovations. A coherent visual brand was created in stages that translates perfectly to every medium.
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A holistic brand experience
As part of the collaboration, the target group approach, the presentation of the extensive product portfolio and the visual appearance of the brand were successfully modernised. The example of Servomold clearly shows how important the interplay of content, design and technology is for an activating and therefore successful brand communication.
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ONEDOT as a long-term partner
In addition to the new brand and website, we have also built on this with ONEDOT. Multilingual product brochures, new project reports and other behind-the-scenes insights were added to fill our website with life. We are grateful that this ‘well-rehearsed team’ continues to look after our communication.