While Servomold has long since left its competitors behind when it comes to the quality of its services and products, its brand communication is trailing behind. In us, the company found a partner who could make its brand fit for the future.
The Hidden Champion
Recognising and showing where the strengths lie
From the outset, our aim was to create a high-quality brand that reflects the quality of the products, which is recognised throughout the industry. At the same time, our task was to translate the brand essence into a meaningful, contemporary and differentiating brand communication that emphasises Servomold's strong internal service orientation in addition to technical product advantages.
What I appreciate about working with ONEDOT is that my contacts familiarise themselves with the products down to the last detail and not only plan proactively, but also with the necessary understanding of the subject matter. This has never worked so well with any other agency.
Thomas Meister
Managing Director Servomold
Mega menu with all the extras to go
Due to the subdivision into up to 3 category levels, we were unable to use a plugin and had to write the menu completely ourselves. The mobile menu was structured differently, so we also had to develop this separately and individually.
Mastering the content
Especially with such ‘hidden champions’ in the B2B sector - as Servomold is - the topics are often highly technical. Over the course of the project, it takes several phone calls and on-site appointments to delve deeper into the company and product world and ultimately get to the heart of it.
The quintessence of a brand
The aim of the corporate design was to create a visual language that conveys the core values of Servomold to the outside world and reflects even the small special features that are hidden behind the technology, people and innovations. A coherent visual brand was created in stages that translates perfectly to every medium.
Tim Keller
Content Creation
:quality(75))
A holistic brand experience
As part of the collaboration, the target group approach, the presentation of the extensive product portfolio and the visual appearance of the brand were successfully modernised. The example of Servomold clearly shows how important the interplay of content, design and technology is for an activating and therefore successful brand communication.
Bianca Meister
Managing Director Servomold
:quality(75))
ONEDOT as a long-term partner
In addition to the new brand and website, we have also built on this with ONEDOT. Multilingual product brochures, new project reports and other behind-the-scenes insights were added to fill our website with life. We are grateful that this ‘well-rehearsed team’ continues to look after our communication.