Cheeky, colorful and sexy: that's what Bruno Banani's new online shop had to be. Our job was to build a high-performance shop that gets sales moving and does justice to the brand. The Shopware 6 shop won the German Design Award 2026 in the Excellent Communications Design category.
Performance looks good
+27.91%
Conversion Rate
+17.81%
Transactions
-60.59%
Bounce Rate
"The new digital stage for brand and products excites us and the customers."
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Robert Cosic
Digital Consulting
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Technical upgrade for more engagement
The digital relaunch was heralded with an upgrade to Shopware 6.5. Working closely with Bruno Banani and the other agencies involved, we ensured that all external connections functioned seamlessly. This means that the shop is not only a digital extension of the 13 stationary sales outlets, but also a robust platform for future marketing activities.
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Well packaged and perfectly presented
The new shop structure is a real eye-catcher: the clear separation of women's and men's areas makes shopping intuitive and makes it easier to target social media campaigns. We built in smart upselling and cross-selling features to boost revenue. The new design steps back elegantly and gives the high-quality imagery of the seasonal collections room to work.
The shop relaunch with design runs through navigation, product lists and imagery.
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With the relaunch of the Bruno Banani shop, we have demonstrated how technical expertise and well thought-out design can not only solve existing problems, but also open up new opportunities. Now the brand is just as fresh and dynamic online as it deserves to be.
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The before-and-after effect is impressive: the new shop is clearly structured and functional, with all focus on the products. With the new grid gallery, the optimized product pages and the improved cart integration, it sets new standards. Bruno Banani is now perfectly equipped to take its brand and sales figures to the next level.