A journey of change

It was a journey together that not only brought visual changes for HIK, but also profound strategic decisions. Working together, we were able to create an atmosphere in which the readiness to change was not only encouraged, but also driven forward.

The focus is on the perspective of Dominic Schulz, managing director of HIK, and the path to the new brand identity: workshops on themes and values, an iteratively developed brand concept, a clear corporate design and a modular website. Together they make the shift from producer to strategic partner visible.

“You have helped us to open up to certain topics in order to present ourselves confidently on the market.”

Dominic Schulz
Managing Director HIK

A clear focus

In workshops and intensive discussions, we worked together to identify the topics and values that really characterise HIK. This process of self-reflection brought a new perspective: It's not about always being innovative and agile. Instead, the company needs to focus on what its target group really appreciates.

A living brand concept

Brand conception was not just a theoretical exercise. Instead of creating page-long PDF presentations, which often remain abstract, we developed the concept iteratively. Initial drafts were tested, optimised and continuously improved - always in line with the new brand identity.

How does a brand concept become a strong brand identity? – In the HIK case study, we show how a clear corporate design and a modular website can make the transition from manufacturer to strategic partner visible.

View HIK project