Quality at the best prices attracts thousands to Thomas Philipps stores every day. To ensure that the digital shop window also shines, we have innovatively combined existing systems and the latest technology.
ERP boost for smart shoppers
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Not off the peg: customised technology
Conjuring up a high-end boutique from a technical allround shop: Thomas Philipps' shop relaunch brought with it numerous requirements. The new system landscape now forms the centrepiece of the online shop and offers many functions that enhance the digital shopping experience.
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Requirements for the system
Align Xentral as the ERP system of the company's digital division with the parent company's ERP system.
Connection to Shopware 6 as the new shop system, to serve the large product range fast, even at high traffic.
Automated processes, time-controlled special offers, smart upselling rules, building themed shopping worlds.
Practical features that improve the shopping experience, such as wish lists, data sheets or a store finder.
Customised middleware and optimal customer journey
The project covered not only the relaunch of the ERP system and the shop, but also a middleware that adds missing ERP functions and enables data exchange between the different ERP systems. The user guidance and shop design convince too. What was designed to be complex and extensive behind the scenes delights in the frontend with clarity and practical features that are fun to use.
As an online shop agency, we plan ERP, middleware and shop frontend together from the start, so your data and your interface fit together in day-to-day operation.
The collaboration was very structured right from the start and, above all, on a very pleasant human level. Many things were proactively suggested by ONEDOT so that we as a company could learn from their expertise and implement things together. Good and cost-acceptable solutions were quickly found for issues that could not be technically mapped in the standard system. The collaboration was always characterised by openness, solution orientation and friendliness.
Lena Rahe
Project Manager E-Commerce, Thomas Philipps
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Synchronisation of tasks and teams
I am particularly pleased that we were able to successfully complete each of the parallel sub-projects. The extremely positive feedback from Thomas Philipps shows that transparent communication at eye level and effective collaboration with all stakeholders make the difference in enormously challenging projects!
Evaluation, design + process definition of the ERP system
Conception of the ERP connection
Conception of the returns registration via ONEDOT middleware
Conception of the purchasing process via ONEDOT middleware
Conception of the logistics processes, e.g. order splitting and shipping cost splitting
Revision of the navigation structure, restructuring according to theme worlds, categories, etc.
Development of a UX concept
Function descriptions and process definitions
Development of the UI design
IT security and performance: Introduction of Cloudflare, incl. consulting and definition of the required products at Cloudflare
Image optimisation via Cloudflare CDN
Definition of the system landscape and setup of hosting via Maxcluster as a strong partner
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Our ideas for expanding the Xentral interfaces were unique - and that's exactly what spurred us on! With our middleware, we have made the seemingly impossible possible. Now nothing stands in the way of the seamless integration of two ERP systems in Shopware 6.
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Thomas Philipps has a recognition value that has been established over decades, and this should not be changed for the shop relaunch. Our result proves that a significant improvement in the user experience is also possible within clearly defined limits!