Shopify relaunch for Tischideen & Ambiente

We build on Shopware ourselves and value the platform. But good advice means recommending the right system for each case. For Tischideen, it was clear after a year: with their range and processes, Shopify is the better fit here – leaner operations, less technical effort, an interface that's easier to use. In the strategy meeting, I clearly advised Jürgen to switch. Not easy advice against my own maintenance revenue, but the right one.

What I found exciting was translating the requirements that had grown in the old Shopware shop into Shopify in a sensible way: not copying them one to one, but developing the right Shopify solution for each challenge together with the client. That's the difference between a migration that works and one that's actually better. On top of that, the collaboration was on equal footing throughout: solution-oriented, respectful, pleasant. You can see it in the result.

The shop finally had to feel right on a smartphone, because that's where most of Tischideen's purchases are decided. We went mobile-first all the way, from spacing and product page readability to the rebuilt navigation. Even before the relaunch, we had built a free usability analysis as a Figma board with a video presentation. Those insights went straight into the new theme. Accessibility wasn't a box to tick but part of the design from the start.

The most exciting custom build for me was the free gift feature. Shopify allows only 25 discounts at the same time, and maintaining twelve separate Functions long term would have been hardly viable. Instead, we built a metafield-driven Shopify Function: a new promotion now means setting a single metafield, and the system does the rest. Inventory management keeps running on plentymarkets, connected via the standard interface. We didn't have to touch the ERP, only rethink the storefront.