In e-commerce, the question is rarely "whether". It's almost always "how" and "with what". Shopware or Shopify? Relaunch or migration? AI workflows now, or only after the next relaunch?
We analyze your status quo, weigh the options based on technology, market data and your growth goals, and recommend what fits your business model, not what's easiest to build. Because consulting, UX design, development and AI integration are one team here, no recommendation stays on paper.
E-commerce consulting: strategy, platform choice and measurable growth
E-commerce consulting that doesn't end in a slide deck. We advise on strategy, platform choice and system architecture, and then we implement. Design, engineering and AI integration don't run in separate projects here but in one team. That makes our recommendations technically sound and ready to build. For mid-sized and enterprise companies that are serious about developing their e-commerce, without three agencies and without handoff losses.
Platform-neutral advice
Engineering + design + AI
Measurable results
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15
Years of e-commerce experience100+
Successful e-commerce projects30
In-house e-commerce expertsE-commerce consulting for mid-sized and enterprise online shops
Typical starting points and how we advise
Every consulting service links your challenge to a concrete approach and a measurable result.
What we doWhat you get
01
Stagnation without a clear causeA data-based status quo check: analytics, heatmaps, user behavior. Then concrete measures with priorities.
Your budget goes into the measures that really bring revenue. Not into assumptions.
02
A platform change is coming up03
Your brand and your shop don't matchOnline shop consulting that factors in brand identity. One design system for all touchpoints.
More trust in the shop, better conversion. Customers recognize your brand, not just your logo.
04
B2B sales should go digitalA B2B e-commerce concept: individual price lists, complex order logic, ERP integration.
Your sales team takes orders that come in at three in the morning. With no extra effort.
05
You don't know where to startA structured consulting process: define goals, analyze the status quo, build a roadmap.
You don't spend money before you know what for. And you know after the first conversation.
Six consulting services. One team.
Strategy & roadmap
Platform choice & architecture
UX, design & conversion
System integrations & ERP
AI consulting & automation
Long-term support
Two projects, one approach
Two projects where consulting, brand and technology worked together. One was a complete shop relaunch with a new brand system, the other a technology change with ERP integration. Different starting points, same approach: understand first, then build.
Here you can see all projects.
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E-Commerce
Shopware
Shopware relaunch, UX & design for fashion fans
Bruno Banani
The Bruno Banani fashion label is known worldwide for its designer underwear. The online shop had to follow suit and live up to its good reputation. We lent a hand.
Ready for an e-commerce strategy built on data?
Our e-commerce consulting services
From the first analysis to ongoing operations. Three service areas, one team, plus AI integration as a fourth area that is now a must-have part of every e-commerce strategy.
Strategy
& audit
01
Status quo analysis
Shop, technology, data, user behavior. We check what works and where revenue is left on the table.
02
Roadmap & KPIs
The analysis turns into a prioritized plan with measurable goals. Not an 80-page deck, but a backlog your team understands.
UX
& conversion
01
User journeys & page architecture
How do your customers move through the shop? Where do they drop off? We build the structure so the path to purchase gets shorter.
02
Shop design from the core of your brand
No off-the-shelf template. The design comes from your brand identity and translates straight into components.
03
A/B testing & optimization
We measure what works. We change what doesn't. Conversion optimization based on real data.
Engineering
& integration
01
Shop development
Theme, frontend, backend, checkout. We build on Shopware and Shopify, clean and scalable.
02
ERP & system landscape
ERP, PIM, CRM, payment, shipping. Through our own ONEConnector or native interfaces.
03
Relaunch & migration
Data mapping, URL redirects, SEO safeguarding, tracking validation. No traffic loss when you change systems.
01/04
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A partner on equal footing
Mid-sized companies that come to us usually already have a clear idea, and often a shop already. What's missing is an honest assessment: what will the next investment really bring, and what won't it? I hold the first conversation without a presentation. I want to understand where you stand, what your platform can do and where revenue is left on the table. That leads to an assessment I can stand behind, and no quote before I know what you really need.
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Our consulting process in five steps
01
Status quo analysis
Where do you stand? We analyze market, competition, technology and user experience. No generic framework, but tailored to your business model.
02
Goals & roadmap
Define KPIs, set priorities, build a roadmap. We do what has the biggest lever first.
03
Platform & architecture
A system recommendation based on the analysis. Shopware, Shopify or headless, always with reasoning.
04
Design & brand
Brand strategy and shop design in one process. One design system for all touchpoints.
05
Implementation & optimization
Consulting that carries on into implementation. Conversion tracking and A/B tests instead of a final report.
Let's talk about your e-commerce project. Honestly and without sales pressure.
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Plan your digitalization and get it funded
You know your company has to become more digital but not where to start? The DIGI-Zuschuss Hessen can help: up to 10,000 euros for digitalization projects, non-repayable. The funding covers up to 50% of the costs. We advise you on which steps have the biggest lever, prepare the application and deliver the project. The only condition: it must not have started yet.
Frequently asked questions about e-commerce consulting
An e-commerce consultant analyzes your digital sales: platform, shop architecture, conversion. At ONEDOT, we look at technology and user experience together and build a strategy that fits your business model, whether you want to optimize an existing online shop or build a new one.
E-commerce consulting delivers strategy and a basis for decisions. An e-commerce agency implements: design, development, operations. At ONEDOT, you get both from one team.
For companies facing a decision: a platform change, a relaunch or international expansion. Especially for mid-sized businesses and D2C brands.
In five steps: status quo analysis, goal definition and roadmap, platform recommendation, design and brand concept, implementation support with ongoing optimization.
That depends on your business model. Shopware is strong in DACH B2B, open source and deeply customizable. Shopify goes live faster, scales globally and is SaaS-based. We advise platform-neutrally.
The investment depends on scope. We clarify that in the first conversation and then give you a transparent estimate. No hidden costs.
In three steps: first, build the technical foundation: schema markup, clean product data, API accessibility. Second, act platform-specifically: Shopware and Shopify actively integrate agentic commerce into their platforms, so if you run your platform cleanly, you benefit. Third, clarify your strategy: which AI channels (ChatGPT Shopping, Perplexity, Google AI Mode) matter for your range. We advise on this as part of your e-commerce strategy.
Both. ONEDOT advises strategically and implements operationally: design, development, optimization. No briefing loss, no agency switch.
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